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𝙲𝙻𝙸𝙴𝙽𝚃 𝙴𝚇𝙿𝙴𝚁𝙸𝙴𝙽𝙲𝙴 is very crucial to the success and growth of any business. This is where you focus on ensuring that every client feels valued, satisfied and important throughout their entire journey.
Your client experience is also a great way to stay way ahead of your competitors while delivering a fun, simple, and effective service delivery. It is imperative that a smooth, seamless, and simplified client experience is infused in your day to day business operations.
It is great to remember that your client experience is all about the strategy you use to nurture your clients from the moment they make contact with you. Whether through direct email, filling out your lead capture form, phone call or booking a consultation. This process is all about providing a potential lead or client with a proactive approach to improve every touch point.
Personalised content and experiences are always key. Making each one of your clients feel special and unique will send a positive message - they are cared for and important to your business. By doing so, you have a better chance at building trust with them, and therefore at creating a strong, long-lasting relationship.
Make client experience apart of your business culture and watch your business grow through worthy referrals. The aim is to make sure that your clients are blown away throughout every stage. keep in mind that every interaction contributes to the overall experience and perception of your business.
When clients feel valued and overly satisfied with their experience they WILL refer you to every one they come across (that’s free advertising & more revenue)
Take some time to evaluate your current processes and ensure that you’re not offering your clients a mediocre experience.
𝙷𝚎𝚛𝚎 𝚊𝚛𝚎 𝟹 𝚛𝚎𝚊𝚜𝚘𝚗𝚜 𝚠𝚑𝚢 𝚌𝚕𝚒𝚎𝚗𝚝 𝚎𝚡𝚙𝚎𝚛𝚒𝚎𝚗𝚌𝚎 𝚒𝚜 𝚒𝚖𝚙𝚘𝚛𝚝𝚊𝚗𝚝 𝚏𝚘𝚛 𝚢𝚘𝚞𝚛 𝚋𝚞𝚜𝚒𝚗𝚎𝚜𝚜 𝚛𝚒𝚐𝚑𝚝 𝚗𝚘𝚠:
💎 Client Satisfaction - Being strategic about how you satisfy your clients is important. Creating a consistent, dependable, and seamless experience for all your clients will guarantee satisfaction and value.
💎 Client Loyalty - Happy clients will be loyal to your brand because of the personalised experience they receive. This should be your top priority as a business owner.
💎 Client Advocates - Creating advocates for your brand is one of the most powerful tools for your business. The moment you infuse client experience in the heart of your business you will have clients referring your brand to everyone they come across. That’s the best form of marketing and you don’t want to miss out on that opportunity.
Here are a few ways to deliver a WINNING client experience within your brand/business on a daily basis
☑️ Ensure that you make it easy for your potential clients to reach out to you. This can be done quite easily by embedding your lead capture form on your website or on your social media pages.
☑️ Make it easy for clients to book appointments with you. After your potential client fills out your lead capture form ensure that your calendar link is automatically sent out to them to book their consultation. It’s also great to automate all your responses for a seamless experience.
☑️ Ensure that you always keep your clients/potential clients updated about next steps with your processes. So after they book the appointment, it is great to send them a detailed email that will update them on what to expect within 24-48 hours.
☑️ Create a consistency with your client communication patterns. Keeping your clients abreast of all thats currently happening or what they should expect is also very crucial.
☑️ Ensure that your processes and procedures are easy to follow, simple, and effective. The last thing you want is for your clients to feel completely confused the moment they come in contact with your brand experience.
☑️ Create Standard Operating Procedures that that team members can use. This will ensure that they know exactly how to treat your clients, how to communicate, and most importantly how to offer your clients the same level of consistency from start to finish.
☑️ Find creative ways to make your clients feel valued, appreciated, and satisfied at every touch point.
☑️ Invest in systems and tools that will help you and your team offer your clients a seamless experience. A good CRM and Project Management tool will help you nurture your clients especially if you make the most out of the automated features.
☑️ You need to deliver the best value your clients. An easy way to do this is to make your processes as easy as possible.
☑️ Never Stop Improving on your client experience. The feedback you do receive from your clients is important for your business growth and success. Always look at ways to develop a better way to improve their experience. Don’t just settle on what you’ve always done.
Need help offering your clients a WINNING experience? Sign up for a free consultation here
or feel free to email me at hello@chrissyandcocreative.com
Click here to download my free VIP Client Onboarding Guide 🥂
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